🤯 How much should I be investing in brand?

- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more

For consumer products, I would 100% say product marketing is the place you should invest the most heavily. You’re essentially trying to build a road map. You’re trying to understand how people use the product, if they like it, if they don’t. I wouldn’t invest in the brand at the outset, because you’ve got to make sure you actually have a market fit

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Brand is arguably the only thing that resembles a moat in traditional venture capital. The venture capital flywheel archetype is pretty simple: pick and invest in great companies and founders, support those founders and companies, and over time those founders and companies, particularly if they are successful, lead to more deal flow and better acce... See more