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How Lovevery became new parents’ go-to subscription box
In 2020 so far (Q1 and Q2), NYT has spent $113.4 million on marketing and has acquired 1.2 million new subscribers. This implies a customer acquisition cost (CAC) of $94.51*. If the introductory offer is $4 per month for a year and the full price of $17 after that, their payback period is ~15 months.
Adam Keesling • Not Found
These companies stand for more than convenience and low cost; they seek to create products and services that customers truly love. In this new paradigm, scale and personalization happily coexist.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
It’s brutal out there. But it’s not hopeless. There are a number of consumer apps that have stood the test of time, including some of my favorites: Grammarly, Duolingo, Noom, Calm, Flo, Future, and Spotify. To answer your question, I went deep into these seven companies (along with a few up-and-comers like Copilot, Centered, Mighty Health, and Greg... See more
Lenny Rachitsky • How to win in consumer subscription
Can Pricey Baby-Food Delivery Startups Crawl Their Way To Mainstream Success?
Fast Companyfastcompany.com