How Lovevery became new parents’ go-to subscription box

Another big shift in the toy industry is the move to subscriptions. Lovevery offers educational toys for kids on a subscription model, with each toy designed for children of a specific age. Subscriptions are easy for consumable products and challenging for durables—to sell a toy subscription is to suggest that it’s a toy the child will get bored of... See more

- ABCMouse is making north of $100M/year with a $7.99/month product

The concept of subscriptions isn’t new, but thanks to the internet, any mundane purchase can seemingly be reinvented as a subscription service, from socks to baby food.

At Early Majority, the $358 fee gets you a lifetime membership that provides early access to new products, heavily discounted pricing, events and a Discord server where you can chat with other members.The plan is to keep iterating on its current collection of outdoor wear based on member feedback and to introduce new products only when they identif... See more