How Journalists Write So Much, So Fast

As absurd as it sounds, that’s exactly what most authors do with books. They write in secret, piling up a manuscript’s worth of beautiful words and only then start figuring out whether people want it and it works. But by that point, even small changes have become

It’s not the listing of things that readers enjoy. What they enjoy is being given a ton of valuable and relevant information in a compressed amount of time. Your job isn’t to just “list” stuff. It’s to take what otherwise would be a long-winded section and compress it using a different form or technique.

Again, the purpose of organizing your introductions using a structure like this is to both verbally and visually tell readers what “type” of writing they’re about to read. A 1/3/1 or 1/5/1 opener = easy to read. A 7-sentence opening paragraph = difficult to read.

When you combine these three steps together, you suddenly get a very easy (and replicable) equation for consistently writing high-quality, high-performing content. For example: Curated List x Mistakes x 7 Industry Experts (Credibility #2) = the outline of an article titled, “7 Founders…

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