How Ideas Grow

But as things get more and more abstract, as we move evermore towards a world of abundance, and as more and more of what we do and buy is for things beyond survival -- like social capital, entertainment, and utility -- the ability to weave a good narrative out of a tapestry of little stories is more valuable than it ever has been. How best to do th... See more

One of the benefits of producing consistent creative work is that it comes with a narrative network effect: The more people who know and love the story of an object, the stronger the tie to that object becomes.