“Many ideas grow better when transplanted into another mind than in the one where they sprang up.”

It sounds obvious to say you should only work on problems that exist. And yet by far the most common mistake startups make is to solve problems no one has.”

“Starting a company is like throwing yourself off the cliff and assembling an airplane on the way down.”

customers don’t pay for passion. They pay for things they can use.

she would define passion as, if someone woke you up out of your bed in the middle of the night, would you go and do this thing?

“My best business decisions really have to do with picking people,” Bill Gates said

Lisa Price is the most like the rest of us. She was so passionate about what she did, it was so intrinsically rewarding just as an activity, that it didn’t even occur to her to take the next step with her idea—to sell it, or to turn it into a business.

Entrepreneurship isn’t very natural. It defies many of our most human instincts. Our desire for security. Our fear of crazy risks. Our tendency to go with the flow and not make too many waves. As much as we think of ourselves as unique individuals, we also like to fit in and to be chosen—by

the intersection of personal passion and problem solving is where good ideas are born and lasting businesses are built.