How I Built This

Failing is scary. Wasting your life is dangerous.

the intersection of personal passion and problem solving is where good ideas are born and lasting businesses are built.

want.’ But that’s not my approach . . . People don’t know what they want until you show it to them.”

she would define passion as, if someone woke you up out of your bed in the middle of the night, would you go and do this thing?

To do that—to know what you’re going to do before you’ve done it—is to do your research. Lots and lots of research.

“My best business decisions really have to do with picking people,” Bill Gates said

Lisa Price is the most like the rest of us. She was so passionate about what she did, it was so intrinsically rewarding just as an activity, that it didn’t even occur to her to take the next step with her idea—to sell it, or to turn it into a business.

“Starting a company is like throwing yourself off the cliff and assembling an airplane on the way down.”

It sounds obvious to say you should only work on problems that exist. And yet by far the most common mistake startups make is to solve problems no one has.”