In a 2019 survey from ZAK, a youth-focused creative agency, nearly two thirds of the 1,000 people polled, all under 30, said they prefer to talk in private message threads rather than on open forums and feeds. Sixty percent of respondents stated that talking in private groups means they can “share more openly.”

Each age finds ways to close the relative distances of time and space in bringing humans into closer contact, communication, and community—enabling not only new forms of collectivization but the growing power of consumers and fans in giving feedback to centralized collectors and creators. At the same time, we move into greater and greater isolation... See more

When Discord sent out a 23 question survey to its community, they discovered that over 30% of Discord’s users weren’t using the product primarily for gaming. They were hosting book clubs, friends’ group chats, fan communities, and even companies. Discord had become the internet’s “third place.”