But we weren’t just a clothing company like many of the upstarts at Agenda. We were assembling a community, and these types of fellowships are near impossible to break.

“Merch” is dead (allegedly) so people are really just going back to concept of apparel. Streetwear is no longer counter culture. Like running, it’s been a bit co-opted. Funny enough it’s the upstart running brands that have co-opted streetwear culture. Clothes are clothes outside of high fashion at this point. High fas... See more

Social Protocols - These were built at the beginning of the Internet. They allowed individuals who knew each others’ contact details to contact each other. Groups could form over email threads (Simple Mail Transfer Protocol) and IRC Channels (Internet Relay Chat). These protocols were really powerful for communication but they were unable to store ... See more

Today, we still have no idea what we’re doing, plugging different numbers into the combination lock until we get it open. Yet our brand is more profitable and notable than ever. Fifteen years is forever in streetwear, so why is The Hundreds still standing strong? My theory is simple. The Hundreds was never just about clothing. In the pure spirit of... See more