Digital is fashion's post-pandemic future

4. Why would brands make Virtual Fashion?In the Virtual Fashion space, there are two types of brands creating clothes:Brands that sell only Virtual FashionBrands creating digital twins of their physical collections

If you work from home, shop online and carry out the bulk of your relationships in the digital sphere, your actual body might only be there as a kind of internal processor. An engine to run a largely digital concept, occasionally appearing in late night milk runs and family birthday parties. As Puri suggests, we are on the precipice of a moment whe... See more

The pace of these microtrends now matches that of fast fashion, or what’s now known as “ultra-fast fashion,” where digital shopping platforms like Shein can design and produce new styles in a matter of days to reflect what’s trending online. When a certain style or product goes viral on TikTok, that item will often be sold out by the time the video... See more