How Entrepreneurs Can Build Product-Led Communities

The work of building a great community goes much farther beyond simply moderating a Slack group. A great community needs regular events and meetups. They need ways for leaders to step up and invent their own traditions, create their own events, and run their own sub-groups. Leading a community requires making it easy for members to become advocates... See more

The key difference in Web3 era is, though the product still plays a vital role in its success, it doesn't have to come first though. A clear purpose and a stronger community play a major role in its success. A strong community with skin in the game works toward bringing more like-minded users to the community. 

Vernal said this focus on nurturing community was key to getting a foothold in the product world. “It would be futile and foolhardy to try to compete with Microsoft and Google in a top-down way, to build a similar product and sell against them,” says Vernal. “Instead, they found a small group of really die-hard fans that carried the product with th... See more