Saved by Katarina Andrejević and
How Duolingo Reignited User Growth
Streak Wager A/B Test
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
How Streaks keep Duolingo learners committed to their language goals
“I think return usage or any measure of customer satisfaction and loyalty are really important, because I think we’ve seen in the history of the internet that there are many companies with incredible topline figures, but at the end of the day those companies stall because they don’t have any retention and they can’t hold on to their users.”
Martin Eriksson • Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams
The three critical questions we needed to answer were: Was our product still remarkable? Did people love our product so much that they were telling others about it? Were users coming back over and over to use the product?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
