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Not all ad dollars are equal. While an Amazon seller’s advertising success will obviously vary based on the product they sell and their ad budget, some ads and ad strategies do reveal higher return on ad spend: sponsored brands, close and loose match ad targeting, pricing within the $21-30 range, and implementing a fixed bidding strategy (depending... See more

“When I think about DTC companies that are raising VC dollars, they are funneling a huge majority of that money back to Facebook and Google,” says House of Wise’s founder, Amanda Goetz. “We’re at this inflection point of e-commerce where I truly believe people are the distribution channel. We are turning to humans over brick-and-mortar and paid ads... See more