Nothing has sunk more creators and caused more unhappiness than this: our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals entirely unrelated.

When you’re finally wealthy, you’ll realize it wasn’t what you were seeking in the first place. But that is for another day. [11]

TO GET TO the root of why ambition and goal-setting don’t quite deliver the happiness they promise, we need to look a little more deeply at how we tend to desire. ‘Get what you want’ remains a mantra of modern living, as if we each had the birthright to accumulate whatever we think will make us happy.