How does Google (Ads) Runs a $100B 'Growth Product' Machine?
Opinion | How the $500 Billion Attention Industry Really Works
nytimes.comToday's "Web 2.0" method for growth is to forgo paying for marketing and instead create something so great that users distribute it.
Jeff Jarvis • WHAT WOULD GOOGLE DO
The process is a continuous cycle comprising four key steps: (1) data analysis and insight gathering; (2) idea generation; (3) experiment prioritization; and (4) running the experiments, and then circles back to the analyze step to review results and decide the next steps.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
The distribution channels that underpinned the rise of today’s Internet giants have dried up. Google, Facebook, and Amazon serve as a triopoly that dominates online advertising. The three accounted for 90% of US digital advertising in 2020, up from 80% in 2019. The arbitrage that once existed on these platforms has more or less disappeared and CPMs... See more