How does Google (Ads) Runs a $100B 'Growth Product' Machine?
Opinion | How the $500 Billion Attention Industry Really Works
nytimes.comThere are three reasons why success-based advertising wins the day on the internet: -Customers want it: Advertisers can quickly see if their programs work and easily predict margins using COGS + “bounty fee” model-Solves excess inventory problems: The best way to reduce inventory is through direct-selling, success-based advertising (think 1-800 ads... See more