How does Google (Ads) Runs a $100B 'Growth Product' Machine?
How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
andrewchen.com
Advertising as a business model for the web was unplanned. Google thought they were going to license their search algorithm.
Tim Hwang • Opinion | How the $500 Billion Attention Industry Really Works
First, some background. I ran search ads at Google for over a decade, and I could see the inexorable pressure to take up more and more space with ads. It’s one of those things where there's just so much money to be made that people come up with cleverer and cleverer theories to justify why it’s okay.