How Did Everything Get So Mid?
dazeddigital.com
How Did Everything Get So Mid?
“There is an emptiness in us all that we strive to fill. If it doesn’t get filled with something noble and elevated, modern society will quickly pump it full of garbage. That has been true since the beginning of the age of mass media, but the garbage pump got 100 times more powerful in the 2010s.”
As consumers become increasingly passive, failing to exercise distinctly cultivated tastes, artists are forced to contend even more with algorithmic pressures, because working through the feed is the only way they can reach the scale of audience and engagement that they need to make a living. They need to reach us where we are, and where we are is
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