How Comic Sans became the Crocs of fonts

There was an overarching idea of a computer your mom could use. So the typefaces couldn’t look like those weird monospaced computer fonts. I looked at Helvetica and Times New Roman and the kinds

of type you’d see in magazines, anything that might look familiar to people. The goal, always, was real-world references. I was from suburban Philadelphia, so I named the fonts after stops on the Paoli Local—so Rosemont, Paoli, Ardmore, Overbrook. Steve thought city names were fine, but he asked why would we pick these little cities that nobody had

In Filterworld, everything must be a meme, like a remixable joke or image optimized to travel across the Internet.)