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How Bundling Benefits Sellers and Buyers
A bundle essentially lets a group of newsletter-writers dynamically price-discriminate: most readers are subscribing because one or two components of the bundle are great and the rest are nice-to-have, so Everything’s $20/month sticker price is implicitly charging something like $15 for one newsletter in the bundle, $1 for another, $0 for another—b... See more
Byrne Hobart • The Diff | Byrne Hobart | Substack
Many tasks that used to be performed by standalone applications have become integrated into other applications (such as spell checkers, which originally were sold separately from word processing programs) or into the software platform itself. Early operating systems, for example, did not include communications functionality. The malleability of cod
... See moreDavid S. Evans • Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
Bundling Features Most goods are bundles of features, many of which could be provided separately but are not. Cars