Hooked: How to Build Habit-Forming Products

Investments increase the likelihood of users returning by improving the service the more it is used. They enable the accrual of stored value in the form of content, data, followers, reputation, or skill.

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users also increase their dependency on habit-forming products by storing value in them—further

Refer to the answers you came up with in the last “Do This Now” section to complete the following exercises: Review your flow. What “bit of work” are your users doing to increase their likelihood of returning? Brainstorm three ways to add small investments into your product to: Load the next trigger. Store value as data, content, followers, reputat