Hooked: How to Build Habit-Forming Products
Gourville writes that products that require a high degree of behavior change are doomed to fail even if the benefits of using the new product are clear and substantial.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Hooks connect the user’s problem with a company’s solution frequently enough to form a habit.
Nir Eyal • Hooked: How to Build Habit-Forming Products
but there are other things that catch her eye as well. The exciting juxtaposition of relevant and irrelevant, tantalizing and plain, beautiful and common, sets her brain’s dopamine system aflutter with the promise of reward.
Nir Eyal • Hooked: How to Build Habit-Forming Products
YouTube as well. in their recommended videos -- shows a lot of videos that user would like based on history but totally unrelated to the current video
Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.
Nir Eyal • Hooked: How to Build Habit-Forming Products
By cycling through successive hooks, users begin to form associations with internal triggers, which attach to existing behaviors and emotions. When users start to automatically cue their next behavior, the new habit becomes part of their everyday
Nir Eyal • Hooked: How to Build Habit-Forming Products
Feedback loops are all around us, but predictable ones don’t create desire. The unsurprising response of your fridge light turning on when you open the door doesn’t drive you to keep opening it again and again. However, add some variability to the mix — say a different treat magically appears in your fridge every time you open it — and voila, intri
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The investment phase increases the odds that the user will make another pass through the hook cycle in the future. The investment occurs when the user puts something into the product of service such as time, data, effort, social capital, or money.
Nir Eyal • Hooked: How to Build Habit-Forming Products
The Hook Model describes an experience designed to connect the user's problem to a solution frequently enough to form a habit. - The Hook Model has four phases: trigger, action, variable reward, and investment.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Rather, the investment implies an action that improves the service for the next go-around. Inviting friends, stating preferences, building virtual assets, and learning to use new features are all investments users make to improve their experience. These commitments can be leveraged to make the trigger more engaging, the action easier, and the rewar
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