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Hit Makers: The Science of Popularity in an Age of Distraction
There are four reasons why your new release failed: 1. No one noticed it. 2. People noticed it but decided they didn’t want to try it. 3. People tried it but decided not to keep using it. 4. People liked it but didn’t tell their friends.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Journalist Derek Thompson sums up this approach succinctly: “To sell something surprising, make it familiar; and to sell something familiar, make it surprising.”
Patrick Morgan • The Most Advanced Yet Acceptable Products Win
