Hillstrom's Merchandise Forensics
A move to commerce-based business models is being further fueled by the increasingly transparent shortcomings of ad-supported models, where the users themselves are the products being sold. Some tech companies have exploited this model in a way that the consumer doesn’t appreciate—not to mention, allowing ads to disrupt the user experience in the p... See more
Kirsten Green • The next revolution in commerce will be driven by the seller
Your spend needs to be about much more than blindly throwing money at acquisition ads. It has to be wrapped up in a learning equation that involves elements such as the following: • Studying your customers • Understanding buying habits • Doing research • Analyzing post-purchase touchpoints • Customer journey optimization.
Valentin Radu • The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
goals of this company were just like those of other eCommerce sites—increase total revenue, average order value, and the amount of leads and opt-ins that you get from e-mail lists. Goals also included improving new customer revenue, lifetime value, and leads for different types of devices—mobile versus tablet versus desktop—as well as decreasing th
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