Hillstrom's Loyalty: Measuring Why It Is So Hard To Grow a Business via Loyal Customers
Kevin Hillstromamazon.com
Hillstrom's Loyalty: Measuring Why It Is So Hard To Grow a Business via Loyal Customers
“Why should a customer buy…
Some highlights have been hidden or truncated due to export limits.
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
Fender CEO Andy Mooney, who incidentally closed our 2017 Subscribed conference in San Francisco with an amazing cover of “Layla,” says that by simply reducing his abandonment rate by 10 percent, he could double the size of his market. That’s a really compelling example of someone applying a service-oriented mindset to an ostensibly “static” product
... See moreTien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
Revisiting Lifetime Value and Customer Acquisition
digitalnative.substack.comdigitalnative.substack.com