Hillstrom's Loyalty: Measuring Why It Is So Hard To Grow a Business via Loyal Customers
Kevin Hillstromamazon.com
Hillstrom's Loyalty: Measuring Why It Is So Hard To Grow a Business via Loyal Customers
Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Jason Bornsteinforerunnerventures.com
Revisiting Lifetime Value and Customer Acquisition
digitalnative.substack.comdigitalnative.substack.com
Achieving escape velocity — turning intense loyalty into the type of customer-aligned scale that compounds a company’s advantages — is rare and requires simultaneous execution across three core business inputs that together create a virtuous cycle of sustainable, platform independent growth: The Reassurance Multiple, Responsive Instrumentation, Bus... See more