Hillstrom's Email Marketing Excellence
Revisit Drucker—WHAT GETS MEASURED GETS MANAGED Measure compulsively, for as Peter Drucker stated, What gets measured gets managed. Useful metrics to track, besides the usual operational stats, include CPO (“Cost-Per-Order,” which includes advertising, fulfillment and expected returns, chargebacks, and bad debt), ad allowable (the maximum you can s
... See moreTimothy Ferriss • The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content.
Master The Essentials of Conversion Optimization: Experts' Approach to Optimization
amazon.com
Which “job” translates to the highest revenue? • Where is the best place to put the majority of our acquisition spend?
Valentin Radu • The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
a source I spoke to at Optimizely: “The second you start measuring every experiment on just revenue, you lose the ability to think strategically. You have to balance two things: solving your customers’ most urgent pain points and proving your impact to the business. if you let one of these two overwhelm the other, you’re headed for a dead end.”