Hillstrom's Email Marketing Excellence
goal. If not, figure out whether you need to improve the site content, the design, or the merchandizing. Should you “sell” harder the value of repeat Visits to your audience?
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Which “job” translates to the highest revenue? • Where is the best place to put the majority of our acquisition spend?
Valentin Radu • The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
If you now start to email these 15 customers—as detailed in Step 2 & 4 of the book— and start blogging and releasing product videos, then one or more of these customers will buy again, taking you into profit for this one advertising campaign.
Ian Daniel • E-commerce Get It Right! Step by Step E-commerce Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips, Simplified for Your Startup & Small Business
You need to determine what exactly you need to measure. What metrics are important to your business? What will help you extract maximum value from the visitor information available? If you can’t answer those questions, how can you make the strategic decisions that will drive your online business forward?