Hillstrom's Email Marketing Excellence
The Content-Commerce-Community model shapes a new narrative wherein the same marketing campaign is able to guide the user through all the four purchase stages, making content marketing a much more accountable and measurable medium as opposed to just a creative one.
Suveer Bajaj • The power of content-community-commerce model - ET BrandEquity
KEY TAKEAWAYS Direct mail (and other offline) success stories have left a lot of clues for all of us to learn from. Your numbers don’t lie, and they will enable you to identify campaigns that aren’t working (and should be killed) as clearly as they will show which campaigns are winners (and should be expanded). Take calculated risks and build off p
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
1. Own2. Friction3. Conversion4. Attributable5. Affiliates6. Performance Metric7. Monetizable Opportunities
Suveer Bajaj • The power of content-community-commerce model - ET BrandEquity
whether your site was optimized for the right search keywords, how effective your different forms of advertising were at driving traffic to your site and what proportion of that traffic was ultimately being converted into sales, leads or whatever other conversion