Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
Simon Steinhardtamazon.com
Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
So how do you identify what makes the consumer tick in the context of innovation? Through innovator’s insight. The really big news in terms of those insights is understanding culture.
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
Conclusion
The uncovering of these everyday infraordinary spatial engagements diverted the design process away from superficial form manipulation and the unnecessary burden of a concept driven beginning. By grounding the process of inquiry on the quotidian and the overlooked, familiarity is amplified, questioned, overturned, re-formulated and trans... See more
The uncovering of these everyday infraordinary spatial engagements diverted the design process away from superficial form manipulation and the unnecessary burden of a concept driven beginning. By grounding the process of inquiry on the quotidian and the overlooked, familiarity is amplified, questioned, overturned, re-formulated and trans... See more
Uncovering the Infraordinary
Exploring the problem space: a guide to building the right solution
culture.entelect.co.za
why our users and customers behave the way they do),