Hello World: Where Design Meets Life
Alice Rawsthorn
Hello World: Where Design Meets Life
From S. Lovell, “Dieter Rams: As Little Design as Possible”, 2010 Apr
Forward by Jony Ive
When I was a young boy growing up in London, my parents bought a wonderful juicer. It was Braun MPZ 2 Citromatic. I knew nothing about Dieter Rams or his ten principles of good design. But to a little boy uninterested in juicing, I remember the Citromatic he and
... See morewas willing to speak on the record for this story, preferring to let the work speak for itself—and to preserve the company’s fastidiously cultivated mythology. As a result, this is a story different from any other you’ve ever read about Apple. It is an oral history of Apple’s design, a decoding of the signature as told by the people who helped crea
... See moreIve was a fan of the German industrial designer Dieter Rams, who worked for the electronics firm Braun. Rams preached the gospel of “Less but better,” Weniger aber besser, and likewise Jobs and Ive wrestled with each new design to see how much they could simplify it.