Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway

Once customers’ intentions, preferences, and motivations are known, there are completely new ways of communicating with them, driving further business, and increasing their loyalty.

So you can’t target users as precisely, and you can’t even tell when they opened your email. The solution? Owned data.If you can’t target customers through their social platforms or ad personas, use the data you’ve collected yourself. Try product quizzes, parse past purchases, engage your social media followers, and interview your customers. Create

purpose that suits them and their customers,

Chandra et al. suggested redeeming its true purpose to point towards the individuals within segment, not the segment itself. “More often than not, personalisation is treated as a subset of segmentation, where the segment is taken as a whole, which does not embody the true meaning of personalisation.