The consumer experience of shopping for healthcare coverage over the age of 65 is unacceptably complex and inefficient. I believe there is meaningful value to be captured for any business that can reduce that complexity and innovate on distribution.

Health systems need to enable algorithms to access patient data. Over the last several years, large, well-funded systems have invested in moving their data into the cloud, creating vast data lakes ready to be consumed by artificial intelligence. But that’s not as easy for smaller players.

These technological offerings can address unmet health-care needs by circumventing traditional intermediaries, such as payers (eg, insurance companies and governments), clinicians, employers, and the pharmaceutical industry, and provide patients with direct access to health-related data and services. Like other industries that empower consumers wit... See more