HBR Guide to Persuasive Presentations (HBR Guide Series)
• Tell a story instead of explaining the process.
• Only focus on one idea per slide. Don’t confuse what you’re saying by having busy slides. Use one bold sentence per slide. Instead of paragraphs of text.
• Use presenter notes as a script for your speech. Let the image/mockups paint the picture of what you’re saying in the background.
• Rehearse your
Andrea Pacheco • What I Learned as a Product Designer at Apple
To make our communications more effective, we need to shift our thinking from “What information do I need to convey?” to “What questions do I want my audience to ask?”
Chip Heath • Made to Stick: Why Some Ideas Survive and Others Die
We can avoid a situation like the one Bob found himself in by asking five key questions: What’s my firm conviction or belief? What do I want the person or people I’m communicating with to know? What do they believe? What do they need to know? What are they ready to hear at this particular time?