Have We Reached Peak Brand?

Instead of fancy clothing and fancy destination are Spotify #2020wrapped to show off one’s taste, along with bookcases, vinyl collections, nature walks, plant colonies, cooking adventures, workouts, home improvement projects, podcasts, newsletters, Instagram gift guides.

of Apple, Volkswagen, and Abercrombie & Fitch because these brands helped us create self-esteem and identity. Now we are latching onto the rising brands of Collaborative Consumption for similar reasons but through interactions and community, not mere shopping. Collaborative Consumption helps feed what Marilynn Brewer, a social psychologist at O

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People no longer want the new “It” item, they want to have their own individual style and show their uniqueness