Have We Reached Peak Brand?
Value innovation is the backbone of the aspirational economy. When the economy based on manufacturing moved to producing culture, design, luxury, art and experiences, value innovation focused on taste, aesthetics, identity and one’s social standing
Ana Andjelic • What modern brands can learn from Häagen-Dazs
Originally created by companies to give selling a face and a human emotion, brands are getting killed by their own customers. People are increasingly more likely to build their own brand – and develop their own products, services, and experiences – than to endorse or be sponsored by someone else’s.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Can a brand have too much of a mental…
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Jenni Romaniuk • Better Brand Health eBook
This is peak Lifestyle. Easier than ever to launch a brand. More goods than ever. Software-enabled, integrated supply chain driven business models. An explosion of online social media cultures. These elements have become omnipresent, splashed across our lives like the patterned splotches of a magic eye book. Stare long enough, and you begin to see ... See more