Have We Reached Peak Brand?
Instead of fancy clothing and fancy destination are Spotify #2020wrapped to show off one’s taste, along with bookcases, vinyl collections, nature walks, plant colonies, cooking adventures, workouts, home improvement projects, podcasts, newsletters, Instagram gift guides.
Ana Andjelic • The flex commerce era 💪
From Airbnb to Google to Spotify, this era has come to be defined by the commodification of accessible consumer (and now, even enterprise) brands.
Andreessen Horowitz (AZ) • Why We Crave Software With Style Over "Branding"
In today's societies of material abundance, customers are increasingly prioritizing self-improvement and personal expression.
David Mattin • Trend-Driven Innovation
Brands have become time capsules, and in many ways, they’re now navigation and identity devices. They’ve transcended their transactional economic function and now reflect our culture and who we are in a way that no other objects can.