Have We Reached Peak Brand?

Alison Roman: “People are so brand-conscious now, and I think they’ve become that way about food. ‘Are those the Fishwife anchovies?’ No, it’s Cento. Or some Spanish brand you’ve never heard of, but it’s the same anchovies inside the tin. People are too conscious about choosing the ‘right’ thing that signifies their taste level, or who they are as

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This is peak Lifestyle. Easier than ever to launch a brand. More goods than ever. Software-enabled, integrated supply chain driven business models. An explosion of online social media cultures. These elements have become omnipresent, splashed across our lives like the patterned splotches of a magic eye book. Stare long enough, and you begin to see ... See more

Luxury is no longer about simply reviving heritage codes of the past, but rather it’s a dream space. Status is therefore found in radical solutions and ground-breaking projects.