Has the Internet Reached Peak Clickability?

Once upon a time, the Internet was predicated on user-generated content. The hope was that ordinary people would take advantage of the Web’s low barrier for publishing to post great things, motivated simply by the joy of open communication. But then ad sales came into play.

That business model is still what most of the Internet relies on today. Rev... See more

My big takeaway is that, for the most part, people are actually still excited about the internet. They may not be racing to download Threads or generate images on Midjourney, but we are all much more online than we used to be. And contrary to what you might see from tech critics on X or even in this newsletter, I have not encountered the supposed t... See more

To optimize for viral growth, today’s social platforms are designed to feature entertainers and sensationalized content in a one-to-many fashion to generate more ad impressions... this is inducing divisiveness and reducing human interaction to just tapping on a like button.