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Harvard, a Media Company | The Generalist
Newsletter businesses are by no means new: Goop, Gwyneth Paltrow’s wellness empire, started as a newsletter back in 2008; Morning Brew, which launched in 2015, now brings in more than $20million in revenue.Business analysts such as Ben Thompson of Stratechery and Bill Bishop of Sinocism have built substantial readerships around their insightful tak... See more
Oliver Franklin-Wallis • Newsletters could be the next (and only) hope to save the media
returns, which will be a function of disciplined per-user per-month licensing strategies, along with the benefits that