Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Over the past two decades, top internet distribution waves included SEO & SEM arbitrage, email “spam,” and the Facebook newsfeed, among others. With each new wave, savvy internet upstarts leverage these platforms, channels, and communities as strategic ways to grow explosively.
Talia Goldberg • Distribution and conversion models for consumer startups
So but how do we build software that can be anything without falling into the Zombocom trap? I believe that Bezos interview shows us exactly how.
- You start from a systems-level insight ( the internet is growing rapidly )
- Then work backwards to a first best customer who has a burning need ( can’t find book ) that is related to your superpower ( intern
Gordon Brander • The Zombocom Problem
the unusual context of completing a survey and, of course, the priorities based on the Laws of Growth
Jenni Romaniuk • Better Brand Health eBook
“We are focused on our users. If we make them happy, we will have revenues.”