GTM motions of 30 B2B SaaS companies

Takeaways:

1. Sales becomes the second most common hire , after engineering.


2. A quarter of companies hired a product manager at this point.


3. Recruiters become a surprisingly common hire. I did not expect that. This is particularly true across some of the most unique startups, like Linear, Figma, Ramp, and Coda. Here’s Jori Lallo, co-founder of Linear,

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The way it starts - the founder has an idea, the marketing is a little bit different. Sales a little bit different and product managers are a little bit different. Duh! Not aligned! it is a group work - positioning exercise. The majority of the issues are misalignments.