Drop marketing has been a secret weapon for @beehiiv. They're like the Supreme of B2B SaaS & more should follow their lead. Their most recent product drop drove 250,000+ impressions & their biggest revenue day in 30 days. I studied every detail & deconstructed t... See more

- Growth hackers are a special group people who knowthat growth is a scientific approach.- Growth hacking can be learned by anyone. We are in the phase of understanding the flywheel of value.  - The key to growth is achieving word of mouth around a great product. To do this marketers must l ayer on other tactics to add more value.

I should mention one sort of initial tactic that usually doesn't work: the Big Launch. I occasionally meet founders who seem to believe startups are projectiles rather than powered aircraft, and that they'll make it big if and only if they're launched with sufficient initial velocity. They want to launch simultaneously in 8 different publications, ... See more

For example, Ben Silbermann noticed that a lot of the earliest Pinterest users were interested in design, so he went to a conference of design bloggers to recruit users, and that worked well.