Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Ryan Holidayamazon.com
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
The first phase of work in scaling up your acquisition of customers should be devoted to achieving two additional types of fit: language/market fit, which is how well the way you describe the benefits of your product resonates with your target audience, and channel/product fit, which describes how effective the marketing channels are that you’ve se
... See moreSean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
- Growth hackers are a special group people who knowthat growth is a scientific approach.- Growth hacking can be learned by anyone. We are in the phase of understanding the flywheel of value. - The key to growth is achieving word of mouth around a great product. To do this marketers must l ayer on other tactics to add more value.
James Currier • The New Growth Mindset with Sean Ellis & James Currier
So build an audience. Speak, write, blog, tweet, make videos—whatever. Share information that’s valuable and you’ll slowly but surely build a loyal audience. Then when you need to get the word out, the right people will already be listening.