Great Leads: The Six Easiest Ways to Start Any Sales Message
The Strategy
The world you’re building starts with an ad, and it’s an incredibly effective way to build trust and rapport early.
It’s also a way to tilt the conversation entirely in your favor. Let’s start with “did you know?”
Imagine the same scenario again — a (real, live) person has searched Google for “how do I improve my business cash flow?”, and... See more
The world you’re building starts with an ad, and it’s an incredibly effective way to build trust and rapport early.
It’s also a way to tilt the conversation entirely in your favor. Let’s start with “did you know?”
Imagine the same scenario again — a (real, live) person has searched Google for “how do I improve my business cash flow?”, and... See more
To find a unique position, you must ignore conventional logic. Conventional logic says you find your concept inside yourself or inside the product. Not true. What you must do is look inside the prospect’s mind. You won’t find an “uncola” idea inside a 7-Up can. You find it inside the cola drinker’s head.
Jack Trout • Positioning: The Battle for Your Mind
Writing for Leverage, Teenage Billionaires, The Problem with Mainstream Media, and More - David Perell on Off the Chain, Hosted By Anthony Pompliano • Podcast Notes
podcastnotes.orgour brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more