
Great Leads: The Six Easiest Ways to Start Any Sales Message

Your headline should attract and connect, your body copy should empathize and persuade, and your call to action should spell out the specific action you’d like them to take next.
Liam Veitch • Stop Thinking Like a Freelancer
Writing for Leverage, Teenage Billionaires, The Problem with Mainstream Media, and More - David Perell on Off the Chain, Hosted By Anthony Pompliano • Podcast Notes
podcastnotes.org101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cau
What makes the prospect want to read your promotion?
The headline and lead? Yes ... but most importantly, it’s the idea behind the headline and the lead–the concept around which you wrap the whole package–that gets a prospect interested in your promotion.
And not just an idea, a BIG IDEA.
The headline and lead? Yes ... but most importantly, it’s the idea behind the headline and the lead–the concept around which you wrap the whole package–that gets a prospect interested in your promotion.
And not just an idea, a BIG IDEA.