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Great Jones Cookware and the Illusion of the Millennial Aesthetic
Empowered by more dynamic cost structures, these brands focus on specific product categories, often control manufacturing from start to finish, create unbelievable customer experiences, and invite consumers to participate in shaping the business.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
I met Bruno Haid in a cafe that Igor Schwarzmann could have been describing, an austere garage in Williamsburg, Brooklyn, full of blonde wood, understated leather furniture, and motorcycle gear, which the shop also sells. Haid is the founder of Roam, an international "co-living" startup that promises its users — "Roamers" — the ability to move free... See more
Kyle Chayka • How Silicon Valley helps spread the same sterile aesthetic across the world
Four years ago Gilt Groupe was the hottest startup in New York — Here’s what happened
Jillian D'Onfrobusinessinsider.comBig brands are losing share of America’s GDP pie. Small brands are like the phoenix, rising out of their ashes. Birthed by the seeds of low startup costs, infinite digital shelf space, and hyper-targeted advertising, direct-to-consumer companies with strong brand identities and hyper-efficient ad targeting are unbundling big retail brands. Options ... See more