Everything that Google has done to make people stay on the page and make results more accessible has resulted in a set of editorial decisions that mean we’re no longer getting straight search results that take us away from the page, but are in some kind of Upside Down Google Funhouse Internet where the content is brought directly to us, and the int... See more

earch engines have already disintermediated Wikipedia: Google uses Wikipedia content in the information boxes it displays, and as a result, many people need help to click through to Wikipedia itself.

If AI chatbots and AI-powered search results are summarizing everything for you, why would you go to a website? And if we all stop going to websites, what’s the incentive to put new content on the web? What’s going to stop shady characters from flooding the web with AI-generated spam to try and game these systems? And if we succeed in choking the w... See more

The resulting product, despite its good intentions, is a search engine that surfaces websites that were written to be optimized for a search engine. You are not the audience; the algorithm is.