Google Tag Manager vs Google Analytics explained (2024)

On-site behavior-targeting platforms include solutions from companies like Omniture, Audience Science, Kefta, and Netmining. Free solutions are even available, such as BTBuckets.

affect other settings in Google Analytics, most notably goal settings (goals are calculated using the request URI).

Although vendors often don’t make this step clear, simply implementing the web analytics tool does not mean that you can now track your email, affiliate, search, television, or other types of campaigns. Every campaign must be tagged with unique parameters that allow your analytics tool to identify it.

Site overlay (click density) analysis For your top viewed pages, look at the site overlay report, and analyze the click patterns (only on the top 10 most viewed pages on your site, to keep it simple).