Google Tag Manager vs Google Analytics explained (2024)
What Your Tracking Tool Should Do for You?
Firstly, we install Google Analytics (through Google Tag Manager). Both are free. And it’s probably the Gold Standard for site-wide analytics.
The only code you install on your site is GTM. Within GTM all other code snippets are installed and managed, like GA and Mixpanel events.
The other benefit of using GT... See more
Firstly, we install Google Analytics (through Google Tag Manager). Both are free. And it’s probably the Gold Standard for site-wide analytics.
The only code you install on your site is GTM. Within GTM all other code snippets are installed and managed, like GA and Mixpanel events.
The other benefit of using GT... See more
• Google Analytics: This tool tracks how visitors are getting to your site and generates advanced traffic reports. To create an account, visit www.google.com/analytics.
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Dor- I use Google Analytics for general website tracking and Wicked Reports for attribution
reporting
reporting
The good news is that the new generation of analytics software (even the ‘free’ Google Analytics) allows you to tag incoming links from all of your external advertising campaigns so that you can isolate and track visitors who are directed to your site from those campaigns.