I made a messaging app for, and with, my family. It is ruthlessly simple; we love it; no one else will ever use it.

-I expect on-demand delivery models to offer more gifting experiences in the app—for example, adding gift messages for the recipient and allowing the recipient to select the gift themselves within a gift allowance (similar to the fun gift selection experience that startup Goody offers today).

experience marketing, where you could automate and send a potential lead customized experiences throughout a marketing cycle, gifts from their local bakery or florist, virtual wine tours, and everything in between.