GoodRx: A new era for healthcare

As this segment increases, more viable business models NATIVE to the cash pay population can be built.

FarmboxRx founder Ashley Tyrner, 39, sees healthy food as a form of health care. In 2014, she launched Farmbox Direct, which shipped boxes of fresh food anywhere in the U.S. In 2019, she pivoted to focus on the health care market, partnering with Medicare Advantage and private health insurance plans to offer produce boxes as a benefit to members, a... See more

These technological offerings can address unmet health-care needs by circumventing traditional intermediaries, such as payers (eg, insurance companies and governments), clinicians, employers, and the pharmaceutical industry, and provide patients with direct access to health-related data and services. Like other industries that empower consumers wit... See more