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Good Positioning Makes Everything Easier - Divinations - Every
Positioning is a deeply wasteful exercise. It’s driven by saying “no” more than saying “yes” as you decide how to proceed with courage.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more
First Round Capital • Positioning Your Startup is Vital — Here’s How to Nail It
But that path to figuring that out wasn’t easy. Here’s Ofstad’s advice for fellow horizontal product builders:
1. Double down on early traction (carefully).
2. Blend the functional and the aspirational.
3. Map out your adoption.
4. Think about pricing as positioning early on.
First Round Capital • Airtable's Path to Product-Market Fit
"Positioning seems to be important folks, if wrong everything sucks, if get it right we make a bunch of money "