Good and Bad Friction in DAO User Journeys: The DAO Discovery Process

Right now, I believe new DAO contributors need a high friction tolerance, or a willingness to work through confusing and difficult steps, to complete the DAO discovery phase.

Building better onboarding flows is one solution. But how do users get to the onboarding stage in the first place? How do they "discover" the DAO and decide to enter the flow?
The DAO discovery user journey is how a user decides to make the commitment to first enter the onboarding flow. It's how you go from "never heard of this DAO" to "I'm going to... See more