GOGGLES: Democracy dies in darkness, and so does the Web Brave Search Team

It’s a real doozy. Everything we do online to create content these days is reliant on Google, the company, as an arbiter of what makes content “good”, which is really the decision of maybe a few hundred PMs and developers (now at home) in California, and entirely dependent on what’s going to continue to make Google profitable instead of what’s actu... See more

The Internet, though, is a world of abundance, and there is a new power that matters: the ability to make sense of that abundance, to index it, to find needles in the proverbial haystack. And that power is held by Google. Thus, while the audiences advertisers crave are now hopelessly fractured amongst an effectively infinite number of publishers, t... See more

Somewhere between the late 2000’s aggregator sites and the contemporary For You Page, we lost our ability to curate the web. Worse still, we’ve outsourced our discovery to corporate algorithms. Most of us did it in exchange for an endless content feed.

What started as a well-intentioned way to organize the world’s information has turned into a business focusing most of its resources on monetizing clicks to support advertisers rather than focusing on the search experience for people.